Vicente F. Garza, the founder of El Popular brand Mexican food products, migrated from Nuevo Leon, Mexico to the United States in 1925. On his journey to the Chicago area, he brought with him authentic Mexican food recipes and a unique entrepreneurial spirit. The recipes described ingredients and procedures for the preparation of Mexican specialty foods such as Chorizo, Mole, Chocolate and Queso.

Vicente founded his manufacturing and distribution company in 1927 in the small industrial steel town of East Chicago, Indiana. Richard, his eldest son, acquired the company in 1982 and continued the family tradition of producing only all natural food recipes, free of preservatives, artificial colors and flavors. In 2002, he turned over the 75-year-old company to his sons. Following the example of the founder, this generation continues the Garza family tradition of vision, entrepreneurial spirit and production of El Popular products.

The Garza family commitment to provide the community with products that have high standards of quality has made El Popular a successful leader in the Mexican food industry.